Latest Articles

Do Women Shop Differently?

Is it outdated to believe women still shop differently to men? The clichés are men purchase for speed and women are more motivated by price, men are big online shoppers but women still like something tangible and prefer brick-and-mortar stores.  While we celebrate... read more

The Art of Retailtainment

Experiential retail is pretty much anything which happens around the sale of a product. Then there’s “retailtainment”, a term made popular by American sociologist, professor, and author George Ritzer. He describes retailtainment as the use of “Ambience, emotion, sound... read more

Four Ways in which Big Pharma Is Using Big Data

The definition of data analytics (also known as data analysis) is the qualitative and quantitative processes which improve productivity and business gain. Analysing data in different ways allows patterns to be identified and behaviours to be noticed. The way data is... read more

Phygital: 6 Ways to Adapt or Die

Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still remain aligned with old-school sales strategies: Customer attraction, retention, engagement,... read more

6 Ways to Win with CX

As each new app or tech gadget appears on the horizon, keeping the Customer Experience (CX) fresh and relevant becomes more complex. But making and retaining customers in 2019 is not just about keeping up with the sophisticated robotics of the 21st Century. Yes,... read more

Win with the festive season uptake in 2018

Another year has flown by and for most people September has just come to pass too quickly.  Time flies when you’re having fun … or just busy.  2018 has been a year of great activity and by August we had reached a technical recession.  A recession is 2 consecutive... read more

How will tech enable your business in 2019?

We’re in the 4th industrial revolution, which has the fastest pace compared to its predecessors.  Tech enabled solutions integrating offerings like AI, Chatbots, AR, and smart robots are becoming attainable for medium sized businesses.  South Africa and... read more