Four Ways in which Big Pharma Is Using Big Data

Four Ways in which Big Pharma Is Using Big Data

The definition of data analytics (also known as data analysis) is the qualitative and quantitative processes which improve productivity and business gain. Analysing data in different ways allows patterns to be identified and behaviours to be noticed. The way data is...
Phygital: 6 Ways to Adapt or Die

Phygital: 6 Ways to Adapt or Die

Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still remain aligned with old-school sales strategies: Customer attraction, retention, engagement,...
Six Steps to Successful Customer Relationship Management

Six Steps to Successful Customer Relationship Management

As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are...
6 Ways to Win with CX

6 Ways to Win with CX

As each new app or tech gadget appears on the horizon, keeping the Customer Experience (CX) fresh and relevant becomes more complex. But making and retaining customers in 2019 is not just about keeping up with the sophisticated robotics of the 21st Century. Yes,...