Do Women Shop Differently?

Do Women Shop Differently?

Is it outdated to believe women still shop differently to men? The clichés are men purchase for speed and women are more motivated by price, men are big online shoppers but women still like something tangible and prefer brick-and-mortar stores.  While we celebrate...
AI: Innovations in the World of Learning and Disability

AI: Innovations in the World of Learning and Disability

The field of Artificial Intelligence (AI) is growing exponentially and this includes major advances in technology to help people who have physical disabilities and learning challenges. Not surprisingly, Google, Microsoft and Amazon are at the forefront of funding this...
The Art of Retailtainment

The Art of Retailtainment

Experiential retail is pretty much anything which happens around the sale of a product. Then there’s “retailtainment”, a term made popular by American sociologist, professor, and author George Ritzer. He describes retailtainment as the use of “Ambience, emotion, sound...
Four Ways in which Big Pharma Is Using Big Data

Four Ways in which Big Pharma Is Using Big Data

The definition of data analytics (also known as data analysis) is the qualitative and quantitative processes which improve productivity and business gain. Analysing data in different ways allows patterns to be identified and behaviours to be noticed. The way data is...