by fatima karrim | Dec 2, 2019 | Articles | 0 Comments
Like having Christmas decorations in shops in October, Black Friday 2019 began well in advance of the day itself. So much so that consumers may have been led to believe the event could fall on any Friday in November. Once again there were relatively unheeded warnings... read more
by fatima karrim | Nov 12, 2019 | Articles | 0 Comments
Global pharmaceutical sales are predicted to reach USD 1567.80 billion by 2023 and based on the launch of new technologies and the approval of the first cell and gene therapies (World Preview 2019) the estimate in prescription drug sales in 2024 is $1.18trn. In... read more
by fatima karrim | Oct 14, 2019 | Articles | 0 Comments
Radical disruptions within the global healthcare industry include changing patient expectations, an unprecedented number of elderly people and the ever-increasing pressure on doctors to fulfil both health and administrative work. These factors mean businesses are... read more
by fatima karrim | Sep 19, 2019 | Uncategorized | 0 Comments
“May the best debit order win,” is the social media post which springs to mind when considering our retail Festive Season in South Africa and marketers need to be extra smart this year. However, the impression 2019 has been a struggle is not supported by the over... read more
by OnShelf | Aug 8, 2019 | Articles | 0 Comments
Is it outdated to believe women still shop differently to men? The clichés are men purchase for speed and women are more motivated by price, men are big online shoppers but women still like something tangible and prefer brick-and-mortar stores. While we celebrate... read more
by OnShelf | Jul 21, 2019 | Articles | 0 Comments
The field of Artificial Intelligence (AI) is growing exponentially and this includes major advances in technology to help people who have physical disabilities and learning challenges. Not surprisingly, Google, Microsoft and Amazon are at the forefront of funding this... read more
by OnShelf | Jul 19, 2019 | Articles | 0 Comments
The pharmaceutical sector – both locally and globally – is following suite with general retail and going through uncertain times. More consumers are shopping the basics with baskets of necessities only. As CEO of the Shoprite Group, Pieter Engelbrecht,... read more
by OnShelf | Jun 24, 2019 | Articles | 0 Comments
Experiential retail is pretty much anything which happens around the sale of a product. Then there’s “retailtainment”, a term made popular by American sociologist, professor, and author George Ritzer. He describes retailtainment as the use of “Ambience, emotion, sound... read more
by OnShelf | May 22, 2019 | Articles | 0 Comments
The definition of data analytics (also known as data analysis) is the qualitative and quantitative processes which improve productivity and business gain. Analysing data in different ways allows patterns to be identified and behaviours to be noticed. The way data is... read more
by OnShelf | Apr 15, 2019 | Articles | 0 Comments
Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still remain aligned with old-school sales strategies: Customer attraction, retention, engagement,... read more
by OnShelf | Mar 28, 2019 | Articles | 0 Comments
As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are... read more
by OnShelf | Feb 20, 2019 | Articles | 0 Comments
As each new app or tech gadget appears on the horizon, keeping the Customer Experience (CX) fresh and relevant becomes more complex. But making and retaining customers in 2019 is not just about keeping up with the sophisticated robotics of the 21st Century. Yes,... read more