OnShelf Pharma’s News & Articles hub.
Here we have some insight, discussing the latest OnShelf and In-store Marketing and all its surrounding industries.
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Our blog, writing about the latest in-store trends.
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What we have to say to the media.
News
The latest in-store, OnShelf news.
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Join us in congratulating our Employee’s on their achievements.
Resources
Some material for your marketing needs.
Latest Articles
A Month of Black Fridays
Like having Christmas decorations in shops in October, Black Friday 2019 began well in advance of the day itself. So much so that consumers may have been led to believe the event could fall on any Friday in November. Once again there were relatively unheeded warnings... read more
Six Pharmacy and Retail Trends to Expect in 2020
Global pharmaceutical sales are predicted to reach USD 1567.80 billion by 2023 and based on the launch of new technologies and the approval of the first cell and gene therapies (World Preview 2019) the estimate in prescription drug sales in 2024 is $1.18trn. In... read more
3 Trends in Digital Virtual Assisted Healthcare
Radical disruptions within the global healthcare industry include changing patient expectations, an unprecedented number of elderly people and the ever-increasing pressure on doctors to fulfil both health and administrative work. These factors mean businesses are... read more
Festive Season Retail 2019: It’s all about Timing
“May the best debit order win,” is the social media post which springs to mind when considering our retail Festive Season in South Africa and marketers need to be extra smart this year. However, the impression 2019 has been a struggle is not supported by the over... read more
Do Women Shop Differently?
Is it outdated to believe women still shop differently to men? The clichés are men purchase for speed and women are more motivated by price, men are big online shoppers but women still like something tangible and prefer brick-and-mortar stores. While we celebrate... read more
AI: Innovations in the World of Learning and Disability
The field of Artificial Intelligence (AI) is growing exponentially and this includes major advances in technology to help people who have physical disabilities and learning challenges. Not surprisingly, Google, Microsoft and Amazon are at the forefront of funding this... read more
Five Things You Need to Know About the Pharmaceutical Industry
The pharmaceutical sector – both locally and globally – is following suite with general retail and going through uncertain times. More consumers are shopping the basics with baskets of necessities only. As CEO of the Shoprite Group, Pieter Engelbrecht,... read more
The Art of Retailtainment
Experiential retail is pretty much anything which happens around the sale of a product. Then there’s “retailtainment”, a term made popular by American sociologist, professor, and author George Ritzer. He describes retailtainment as the use of “Ambience, emotion, sound... read more
Four Ways in which Big Pharma Is Using Big Data
The definition of data analytics (also known as data analysis) is the qualitative and quantitative processes which improve productivity and business gain. Analysing data in different ways allows patterns to be identified and behaviours to be noticed. The way data is... read more
Phygital: 6 Ways to Adapt or Die
Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still remain aligned with old-school sales strategies: Customer attraction, retention, engagement,... read more
Six Steps to Successful Customer Relationship Management
As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are... read more