OnShelf Pharma’s News & Articles hub.
Here we have some insight, discussing the latest OnShelf and In-store Marketing and all its surrounding industries.
Articles
Our blog, writing about the latest in-store trends.
Media Releases
What we have to say to the media.
News
The latest in-store, OnShelf news.
Staff Recognition
Join us in congratulating our Employee’s on their achievements.
Resources
Some material for your marketing needs.
Latest Articles
Four Ways in which Big Pharma Is Using Big Data
The definition of data analytics (also known as data analysis) is the qualitative and quantitative processes which improve productivity and business gain. Analysing data in different ways allows patterns to be identified and behaviours to be noticed. The way data is... read more
Phygital: 6 Ways to Adapt or Die
Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still remain aligned with old-school sales strategies: Customer attraction, retention, engagement,... read more
Six Steps to Successful Customer Relationship Management
As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are... read more
6 Ways to Win with CX
As each new app or tech gadget appears on the horizon, keeping the Customer Experience (CX) fresh and relevant becomes more complex. But making and retaining customers in 2019 is not just about keeping up with the sophisticated robotics of the 21st Century. Yes,... read more
5 Customer Engagement Technology Trends We Can’t Ignore
With a sobering 0% growth reported in May 2018 by Nielsen for the global Top 20 manufacturers and a 2.4% growth for the Top 200 manufacturers within the last year, retailers need to know what the top tech customer engagement trends are and incorporate them where... read more
Win with the festive season uptake in 2018
Another year has flown by and for most people September has just come to pass too quickly. Time flies when you’re having fun … or just busy. 2018 has been a year of great activity and by August we had reached a technical recession. A recession is 2 consecutive... read more
Highs and Lows of December Retail 2018
December retail figures from the US, UK, China and South Africa differed widely and are, more than ever, relative to the prevailing politics and consumer confidence in each area. The US reported record sales during the festive season and it seems consumer buoyancy has... read more
How will tech enable your business in 2019?
We’re in the 4th industrial revolution, which has the fastest pace compared to its predecessors. Tech enabled solutions integrating offerings like AI, Chatbots, AR, and smart robots are becoming attainable for medium sized businesses. South Africa and... read more
How Do Women Fare in the South African Retail Market?
While we focus on women in South Africa during the month of August and honour our constitution for declaring the 9th of August a public holiday; retailers continue to look closely at the overall economic status of women. How liquid is the average women consumer? What... read more
The impact of sustainable consumerism on retail
The BASIC Definition: Sustainable consumption is the use of products and services in a way that minimizes the impact on the environment, so that human needs can be met not only in the present but also for future generations. When sustainable consumption is practiced,... read more
Online Shopping Meshes with Bricks and Mortar
Forbes’ richest people in the world list says Amazon CEO, Jeff Bezos, earns $US107.4 million per day, so he must be doing something right. Amazon, who dominate the world of online shopping, now have a chain of grocery stores, book stores, pop ups and have partnered... read more
Customer Experience – Improving the Shopper Experience for South Africans
So we all know the term “customer experience,” but what exactly does it mean? Customer experience can include a lot of elements, but it really comes down to the perception…
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