Latest Articles
Making the most of Easter long weekend spending
As South African’s look with anticipation towards a brighter medium term economic performance, eager on GDP growth and the ability of politics to steer the country, well-earned scepticism continues to linger. A steady stream of results will earn back the confidence of... read more
5 Steps To Unlock Growth in Your Brand
We’ve started the year off with a furry of change. Cyril Ramaphosa was sworn in and delivered his first state of the nation address in February 2018. He alluded to the strong legacy of Nelson Mandela and promised ethical leadership, speaking harshly against... read more
Digital Marketing and its impact in retail Pharma and Independent Pharmacy
Sure, we’ve all heard of Digital Marketing and its ability to impact, but most people don’t reasonably grasp its potential. Just like traditional marketing, digital marketing…
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Pharmacy and Retail trends to expect in 2018
The pharmaceutical market was valued at R 45 billion and the private sector holds 84%, while the public sector has 16% in value share. South Africa is ranked number 46 in the list of global exporters of pharmaceutical products. This is R 4.9 billion in value made up... read more
Surviving the Storm – Are you ready for 2018?
It could largely be agreed that most businesses are happy to see the end of 2017. It’s been a tumultuous year, one in which South Africans in particular were not quite sure what the next day would hold. Political and economic uncertainty has been consistent and a... read more
Shopper marketing tips for Pharma brands as we hit silly season
Tis’ the season to be jolly…. Or is it? South Africa’s GDP growth for 2017 was rather optimistically projected by treasury to reach 1.3. We’re currently sitting on 0.7% GDP growth for 2017, on par with Brazil and Belarus. Brazil is recovering from a recession and... read more
Where to from here?
This is the picture we are faced with. Consumer confidence is low. The rand has been fluctuating since the middle of 2016. South Africa has been downgraded to junk status. The clothing retail sector has hit its worst ever number, contracting at 0.3% in June 2017. The... read more
How the change in consumer mind-set has affected the Pharmaceutical industry
South Africa’s political climate is currently noisy, and our economy is responding as it is expected to. In reviewing how these changes impact the pharmaceutical industry, we will consider consumer confidence measures. Consumer confidence as a key indicator was... read more
The impact of the economic situation in SA, on the PHARMACEUTICAL INDUSTRY
At the start of the year, we analysed the markets and took a view on what the 2017 trading year would look like. While cautious and realistic about growth potential, we anticipated optimism. What we didn’t expect was the extent to which South Africa’s political... read more
Build your brand grow your sales
After narrowly missing going into a recession in 2016, the country is on the edge of being graded between investment and junk. Although government debt has risen to R2.2 trillion there is a reprieve for the first half of 2017, in that South Africa will not be... read more
Pharma 3.0 and what it means for your business
The pharmaceutical industry is a very stable and important industry. In latest reports – consolidated health expenditure is set to rise by 8.3% over the medium-term expenditure framework, making it the fastest growing category of government spending after debt... read more