by OnShelf | Jun 24, 2019 | Articles
Experiential retail is pretty much anything which happens around the sale of a product. Then there’s “retailtainment”, a term made popular by American sociologist, professor, and author George Ritzer. He describes retailtainment as the use of “Ambience, emotion, sound...
by OnShelf | May 22, 2019 | Articles
The definition of data analytics (also known as data analysis) is the qualitative and quantitative processes which improve productivity and business gain. Analysing data in different ways allows patterns to be identified and behaviours to be noticed. The way data is...
by OnShelf | Apr 15, 2019 | Articles
Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still remain aligned with old-school sales strategies: Customer attraction, retention, engagement,...
by OnShelf | Mar 28, 2019 | Articles
As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are...
by OnShelf | Feb 20, 2019 | Articles
As each new app or tech gadget appears on the horizon, keeping the Customer Experience (CX) fresh and relevant becomes more complex. But making and retaining customers in 2019 is not just about keeping up with the sophisticated robotics of the 21st Century. Yes,...